Emma Oxley

Luxury Brand Copywriter

Specialist copywriter for luxury brands and hotels all around the world. With more than 25 years experience in advertising and communications I apply both strategic and creative skills to your copy.

Luxury hotels and resorts

Expert copywriter for all marketing content including websites, direct marketing, banner ads and brochures. My client list includes Bürgenstock Hotels & Resort, Oetker Collection, One&Only Resorts, Mandarin Oriental, Waldorf Astoria, Pellicano Hotels and many Small Luxury Hotels Of The World.

Designed by Aleksandr_samochernyi

Luxury cosmetics

New brand development including strategic positioning, brand name creation, packaging copy.

Luxury travel writing

Online travel guides and freelance contributions to online publications including the Luxury Channel.

Modus operandi

I take briefs from clients all around the world, on site or online. Having worked within top advertising agencies for many years I understand how to build a client’s brand positioning, so whether I am writing your website, EDMs, packaging or brochure I ensure the tone of voice, messaging and content are in tune with the brand values.


"Emma’s command of language is exceptional, and she has mastered the art of being informative and engaging at the same time. Her sense of urgency ensured that projects were completed on schedule and her attention to detail promised that they were executed with the highest standard in mind. In addition, Emma's gracious personality made her an absolute pleasure to work with."

Stacey Paul e-Commerce & Interactive Project Consultant
and Christoph Oberli VP, e-Commerce & Interactive
@ Mandarin Oriental Hotel Group

“I am known as someone who demands the highest standards when it comes to English copywriting. For 7 years at The Landmark Mandarin Oriental in Hong Kong, Emma was the only English copywriter that we used as no-one else could meet those standards. I am continuously amazed at how she can further enhance sentences that had already appeared to be perfect. Perhaps even more importantly for today’s digital age, she is extremely professional and efficient, and can be relied upon to meet the tightest deadlines.”

David Kwok, Regional Director of Marketing @ Mandarin Oriental Hotel Group

"Emma’s exceptional command of the English language and ability to convey a message precisely from the brief given, ensure the very highest quality of copy. Her flexibility and speed of execution are a real asset and allow us to be ahead of the game with our up to the minute digital communication. Emma has invested her time in understanding our brand and ensuring that this always shines through everything she writes for us. A pleasure to work with, we can always rely on Emma to deliver just what we are looking for."

Joelle Edwards, Head of Marketing @ Oetker Collection

"Emma is a reliable and professional partner to work with who always responds really quickly. Her copywriting services are consistently of a high quality. Her friendly approach, ability to understand your needs and her listening skills make her a person you can rely on, and with whom it is always a pleasure to deal with."

Aurelia Caux, E-commerce Manager @ Oetker Collection | Hôtel du Cap-Eden-Roc | Château Saint-Martin & Spa | L’Apogée Courchevel

"It is such a pleasure to work with Emma - sensitive, sharp and precise, she is able to get under a brand's skin and translate it into sophisticated and refined words. Our working sessions are creative and fun which I think is the best way to come up with great ideas. I really enjoy working with her!"

Chiara Vania, Founder @ Kita Luxury Skincare

"Emma is a creative professional, with a witty yet profound attitude that shines through her work. Collaborating for an online copywriting project in the luxury and wellness hospitality business has been truly enriching from a professional as well as human point of view."

Serena, Brand & Digital Marketing Manager, Terme di Saturnia


+ 44 (0) 7832 133 974